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Startup Strategy

Startup Strategy covers the practical decisions founders face when building and scaling their businesses—from validating ideas and finding product-market fit to structuring teams, managing resources, and knowing when to pivot. These posts share real lessons from working alongside startups, focusing on what actually works rather than theoretical frameworks.

Web App or Mobile App? Choosing Your MVP Platform

Last Tuesday, a founder asked me: "Should I build a mobile app or a web app first?" I asked her three questions: * Where are your users when they need your product most? * Can they accomplish the core task on a laptop? * Do you have 16 weeks or 8

What is the 40-20-40 Rule in Software Engineering? (And Why Your Startup Probably Needs It)

Here's a question I get from founders at least once a week: "Why is my development team so slow?" Usually, they're not slow. They're just drowning. Drowning in feature requests from customers who threaten to churn. Drowning in technical debt that'

Build vs Buy: When to Go Custom (And When Not To)

You've validated your idea. You've got early customers. Now comes the million-dollar question: Do you build custom software or buy off-the-shelf? It's one of the most consequential tech decisions a founder makes. Get it right, and you unlock competitive advantage and long-term scalability. Get

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